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We at first thought this was just because, typically, you can kind of see down the girl’s shirt with the camera at that angle—indeed, that seems to be the point of shot in the first place — so we excluded all cleavage-showing shots from the pool and ran the numbers again.No change: it’s still the best shot; better, in fact, than straight-up boob pics (more on those later). The male “Ab Shot” has the same reputation as the My Space Shot — it’s an Internet cliché that supposedly everyone thinks is only for bozos.But since the Cleavage Shot is the feminine analogue of the Ab Shot, and an undisputed online dating archetype, we thought we should discuss it.Like the Ab Shot, the Cleavage Shot is very successful, drawing 12.9 new contacts per month, or 49% more than average.For women, a smile isn’t strictly better: she actually gets the most messages by flirting directly into the camera, like the center and right-hand subjects above.
An interesting caveat here is that a six-pack does seem to have a short shelf life: the effectiveness of the “abs pic” decreases sharply with age..
A 32 year-old woman showing her body gets only 1 less message a month than the equivalent 18 year-old; an older woman not showing off gets 4 messages less, a large relative fall-off in popularity. When we look further into the data, we can see that as women get older, they are more hesitant to emphasize their bodies, despite its still being a good strategy (at least in terms of message volume).
Instead, they increasingly choose to show themselves in non-sexual contexts, like being outdoors: For women in their late teens and early twenties, body pictures are the most popular type of shot; outdoor pictures are second. To wrap up our cleavage discussion, let’s assess the of messages the cleavage-showers are getting.
For a 31 year-old ab shower, that ratio has regressed to much closer to the average.
Because of our restricted data set for this post, we can only make confident claims for 19 to 31 year-olds right now, but it’s our strong suspicion that this downward trend continues with age.